Thursday, September 15, 2011

Book Keeping Versus Accounting

Do you understand the numbers and information prepared and presented to you by your bookkeeper. Have you ever truly understood how to evaluate and manage cash flow?  Have your ever tried or attempted to develop a breakeven for your business that will alert you to problems when revenue drops and or costs change
In today’s economy we face many challenges that get magnified due to insufficient information and the inability to properly evaluate and understand the numbers prepared by bookkeepers without the proper supervision of accountants, business partners and many times your own banker. If this is true to your business let us help. We are not asking you to change or fire your bookkeeper but without the proper guidance most bookkeepers are merely transactional in nature and do not  know how to work with the business owner or operator in evaluating the effect of business decisions made and being currently being utilized on their cash flow or income before taxes. Operating a business is tough enough under normal circumstances but in Arizona, we face the additional challenge of keeping everything together during the shoulder months between June and October. The chief cause is that many businesses do not utilize sound cost and operational controls that are firmly based upon an accurate break-even analysis. Additionally, most businesses do not even know how to set up their books and records to allow them to calculate what their true break-even is. Understanding this one metric is often the difference between staying in business and failure.